HOW IT STARTED:
Cleverhand was born in 2014, around a dinner table with a group of girlfriends.
We were solving the world's problems when conversation turned to me and my career - or lack of it.
I was a professional Netball Player for the Adelaide Thunderbirds at the time, but my sporting career wasn’t going to last forever. As a female athlete it didn’t pay great either.
I sought advice from countless mentors who asked a version of the same question: what do you love so much that you would do it for free? It didn’t resonate. The thing I loved to do was paint, sketch and write words. That wasn’t a career.
Enter my mates: Michelle, Georgia, Erin and Nat. They encouraged me to start an Instagram Page to share my work. They gave me confidence that my writing was pretty good (questionable - search back to my early insta posts to see what I mean) and with that I took the leap. Cleverhand was born in November 2014.
People began asking if I could create cards for them? I said yes. Could I create wedding gifts? I said Yes. Would I paint their baby names? Yes. Even Westfield asked me to live-paint Valentines Day cards in person. Of course I said yes.
I feel like we all created Cleverhand together. You asked for the products, so I created them.
9 years later I’m here (if you need) again.
ABOUT:
Emily Beaton has always followed her heart —
Her first love was Netball. At the age of 8 she started telling everyone she was going to play for the Adelaide Thunderbirds and be a ‘famous netball player’. We’re not sure about the famous part, but she played for the Thunderbirds for a decade, won 2 premierships and created some of the best memories of her life.
Her next love was handwriting. Even when it didn’t make sense to create a business doing something as random as painting words - she followed her heart and did it anyway. Cleverhand was founded in 2014 with a mission to add extra love, meaning and happiness to your home.
Her most enduring love is goal setting. Always looking to grow and evolve, and backed by her experiences as an Athlete, Emily created The Goals Club. From years studying self development and experiencing success with accountability, community and access to high-level mentors she knew the positive impact it could make to women’s lives. She knew that if they could move beyond their self-imposed limitations, they could reach their goals and become the happiest and most confident version of themselves. She has evolved to offer 1 on 1 coaching and is gearing up to launch her first course. You can learn more about her Goals Coaching here.
